Evaluation 3

What kind of media institution might distribute your product and why?

• Cinemas - Our film would be distributed to cinemas independently due to its low budget and unknown actors and directors. It would be unlikely to be distributed to major cinemas such as Odeon and Cineworld and if it was, would only have a limited run due the lack of appeal of unknown actors to pull in a large mainstream audience. However it may be popular with smaller, independent cinemas.
• Online - One way our film could be distributed to a larger audience would be on the internet via online streaming. Although this is usually free for the viewer, this is beneficial to the film-makers as it may help to gain the film more publicity and become more popular. Also people may not be willing to pay to see a film starring unknown actors and made by a first-time director. People could also obtain the film through downloading it. Our film could also be distributed online through social networking sites which would advertise the film to its specific audience.
• DVD - Our film would be released on DVD and sold in bigger high street stores such as HMV. It would probably only be placed in their larger stores and in a section with other independent films for a relatively low price. The film could also be distributed through DVD rentals. This is an unlikely means of distribution seeing as rental shops are going out of business due to films now being available online, however it could be rented through popular rental sites such as Love Film or NetFlix.